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Writer's pictureJBC-LLC

Know Your Audience


This question comes up a LOT in every project. And if it doesn't come up, you should be worried.


Do you know who your audience is? This could be for a training session, a new course, end-users of a software upgrade, target audience for a letter or other technical document (manual, job aid, etc.).


It's possible that you might have different audiences for the same project and they might not all need the same information. It's also possible that the audience changed since the project started (which is not necessarily "scope creep", simply a refining of the needs analysis).


Once you've defined your audience, what "voice" should you use? Wait... what? Turns out, there's a lot of confusion about this and this is often skipped (although, I suspect the truth is closer to "no one thought about it" than and deliberate attempt to skip). Want to know more? Here's a solid article to help figure this out:


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